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Landing Page Testing Hands On: Developing Your Action Plan Workshop

Thursday, December 10, 2009 from 8:00 AM to 12:00 PM (CT)

Chicago, IL

Landing Page Testing Hands On: Developing Your Action Plan...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Landing Page Workshop Ended $745.00 $9.95

Event Details

Instructor: Tim Ash

Discount Offer: SAVE 15% when you enter EVB15

Full Agenda: http://www.searchenginestrategies.com/chicago/training.php#landing-page 


Description:

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.


Who Should Attend

Anyone who needs to know where to place keywords for maximum effect, and wants to learn how to mix in additional search term modifiers that will leverage targeted search terms for greater traffic.

 


Benefits

After attending this workshop, you will be able to:

  • Understand the role of Keyword Research/Discovery and how it is integral to SEO and PPC Campaigns
  • Identify and refine the initial set of possible keywords for any campaign
  • Analyze the initial set of keywords to identify and target the most popular keywords for your site and understand the difficulty of achieving top rankings for each search term
  • Be able to score your keywords and sort them in order of which are most likely to lead to a conversion
  • Know where to place your keywords for maximum effect, and how to mix in additional search term modifiers that will let you leverage your targeted search terms for greater traffic.

When & Where



Hilton Chicago
720 S. Michigan Avenue
Chicago, IL

Thursday, December 10, 2009 from 8:00 AM to 12:00 PM (CT)


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Hosted By

SES Conference & Expos



SES is the most recognizable conference & expo in the SEM/SEO industry.  From paid listings to web analytics, SES offers the most valuable learning and networking environment for executive- level decision-makers, marketers, and web developers interested in advancing their knowledge of the trade.

 

To learn more, visit: www.sesconference.com